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Podcast: What Sales Actually Wants From Marketing (A Fintech Salesperson's Perspective) | Cristina Ciaravalli, Founder & CEO at Valli Ventures
April 22, 2026

Podcast: What Sales Actually Wants From Marketing (A Fintech Salesperson's Perspective) | Cristina Ciaravalli, Founder & CEO at Valli Ventures

What does sales actually want from marketing in fintech? Learn how to align teams, improve messaging, and drive real pipeline from a sales perspective.

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The Diagnostic: How This 2 Week Project Will Help You Get a Better Understanding of Your Digital Marketing

November 25, 2024

The Diagnostic: How This 2 Week Project Will Help You Get a Better Understanding of Your Digital Marketing

Learn about the 2 week project we do at the beginning of every engagement to evaluate the opportunity for content at your company.

How Fintech Companies Do Content: Why ComplyAdvantage Gets Better Results with Less Content

November 18, 2024

How Fintech Companies Do Content: Why ComplyAdvantage Gets Better Results with Less Content

In this content case study, we look at how ComplyAdvantage use content marketing to stand out in a saturated market, their thinking about campaigns vs always-on and how they get good results from webinars.

How Fintech Companies Do Content: Using Content as a Compass for Pleo’s Marketing

October 21, 2024

How Fintech Companies Do Content: Using Content as a Compass for Pleo’s Marketing

In this content case study, we look at how Pleo puts together a content strategy, remains aligned with the rest of the company and tracks the success of their content efforts

Top 17 Fintech PR Agencies (Based on Recommendations)

October 10, 2024

Top 17 Fintech PR Agencies (Based on Recommendations)

What are the top fintech PR agencies? We’ve put together a list of 14 fintech agencies based on a thread in our fintech marketing Slack group.

Is SEO Still Relevant in 2025? How to Adapt to AI Trends in Search

October 4, 2024

Is SEO Still Relevant in 2025? How to Adapt to AI Trends in Search

Will people still use Google in a few years? Do you need to be changing your SEO strategy? We address these questions and a lot more in this piece on the future of SEO in 2025.

How Fintech Companies Do Content: Unit's Trust-Building Payments Content

September 30, 2024

How Fintech Companies Do Content: Unit's Trust-Building Payments Content

In this content case study, we look at how financial infrastructure platform Unit creates advanced, technical content and the role it plays in their marketing strategy

Why We Changed Our Agency Framework (And How It Brings Better Results)

September 2, 2024

Why We Changed Our Agency Framework (And How It Brings Better Results)

Mint Studios now does Google Ads! In this article we explain why our framework has changed and why we now believe it's essential for content marketing teams to work closely with PPC teams.

Technical Content Marketing: How to Succeed

August 22, 2024

Technical Content Marketing: How to Succeed

Technical content marketing is different from regular content marketing. The audience is different, the writing process needs to be more thorough and you need to be comfortable getting into the technical details of a product. We go through a process to succeed with technical content marketing.

6 Examples of Fintech Content Marketing That Works

August 14, 2024

6 Examples of Fintech Content Marketing That Works

In this article, we want to cover six fintech companies that are doing content marketing that actually works.

We’re not just talking about nicely written content with fun graphics that bring in just traffic, we’re talking about content that actually generates customers (or in one case, employees).

Here, I break down six fintech companies doing a good job with their content and actually getting results from their efforts.