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Technical content marketing is different from regular content marketing. The audience is different, the writing process needs to be more thorough and you need to be comfortable getting into the technical details of a product. We go through a process to succeed with technical content marketing.

In this article, we want to cover six fintech companies that are doing content marketing that actually works.

We’re not just talking about nicely written content with fun graphics that bring in just traffic, we’re talking about content that actually generates customers (or in one case, employees).

Here, I break down six fintech companies doing a good job with their content and actually getting results from their efforts.

How can you build a business case for content marketing? We go through the three key elements to doing this successfully: BOFU content, conversion tracking and calculating the ROI of content marketing efforts.

Running out of good content ideas? Read more about “The Big 5”, the topics that your prospects probably want to read about the most.

In this article we explain our tips on how to make the most of PPC for financial services: mistakes to avoid, tips and the strategy that we’ve found works best.

After working with a few payment companies, we saw a trend: API keywords tended to rank more quickly and bring in a high number of leads. Here’s why API keywords are worth targeting, how to find them and how to rank for them.

In this article we share 8 tips on how to write about payments well, based on our extensive experience writing about this industry.

In this content case study, we look at how Adyen, the largest fintech company in Europe by market cap, thinks, organises and creates their content.

BOFU content is one of the best ways to optimise for conversions from your website, which is why it’s important to understand what it is, how it works and how to use it.

In this article we’ll be covering what BOFU content is, why it’s important, and how to write a good BOFU piece that is optimised for conversions