Learn about the top 5 mistakes fintech marketers make with content marketing

In the past few years at Mint, we’ve helped over 20 fintech companies with their content.

We’ve helped one fintech grow customer acquisition by 700%. We’ve helped one bring in customers worth thousands of dollars. We’ve helped another get over 30 leads per month with content, and with a separate one, content ended up being a more cost effective lead generation channel than paid website ads.

In this guide, we go through the top 5 mistakes we see fintech marketers make

Why is it so hard to come up with examples of B2B fintech companies that do an excellent job with their content?

Because most fintech companies fall into the same pitfalls every single time. The content isn’t based on a solid content strategy. The content isn’t written for the right audience. And a lot more.

In this guide, we go through the mistakes fintech marketers make and what YOU can do insteadn.

As well as:

✅ Screenshots of what content NOT to do

✅ Links to articles that help our clients bring in customers worth $100k+

✅ Real case studies of content that has (and hasn’t) worked