Mint Studios Podcast: Fintech Marketing Lab

Host Araminta Robertson chats with Jeremiah Glodoveza, SVP Head of Marketing at Nium, on how B2B marketing can steal a few tricks from the entertainment industry.

They cover:
Why great B2B marketing doesn’t have to be boring
Storytelling and emotional connection as growth drivers
Using pain points to truly engage audiences
Nium’s LinkedIn growth and brand differentiation
How tech is reshaping modern marketing roles

From true crime podcasts on fraud to innovative event strategies, Jeremiah shows how creativity can turn fintech marketing into something unforgettable.

‍

Host Araminta Robertson speaks with Adyen’s SVP of Marketing & Revenue, Katarina Nordin, about what fintech marketing really looks like in 2025—from ABM strategy and digital funnels to creative wins on limited budgets and why consistency beats “best practices.

In this content case study, we look at how ComplyAdvantage use content marketing to stand out in a saturated market, their thinking about campaigns vs always-on and how they get good results from webinars.

In this content case study, we look at how Pleo puts together a content strategy, remains aligned with the rest of the company and tracks the success of their content efforts