Mint Studios Podcast: Fintech Marketing Lab

The Fintech Marketing Lab is a podcast where Araminta Robertson, Managing Director at Mint Studios, explores, experiments, and breaks down how fintech marketing actually works in practice. Listen on:

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Spotify
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How Fintech Companies Do Content: Using Content as a Compass for Pleo’s Marketing

October 21, 2024

How Fintech Companies Do Content: Using Content as a Compass for Pleo’s Marketing

In this content case study, we look at how Pleo puts together a content strategy, remains aligned with the rest of the company and tracks the success of their content efforts