Mint Studios Podcast: Fintech Marketing Lab
The Fintech Marketing Lab is a podcast where Araminta Robertson, Managing Director at Mint Studios, explores, experiments, and breaks down how fintech marketing actually works in practice. Listen on:
Youtube
Spotify
Apple Podcasts
Podcast: Market Like a Fintech: Attribution is Broken: How Runa Measures What Actually Matters | Joana Rocha, Director of Growth Marketing at Runa
Joana Rocha discusses marketing attribution, account-based strategy, sales alignment, content creation, HockeyStack, and building a fulfilling tech career.
Podcast: Market Like a Fintech: What Does Successful Enterprise Marketing Look like? Lessons from Adyen | Katarina Nordin, SVP Marketing & Revenue at Adyen
Host Araminta Robertson speaks with Adyen’s SVP of Marketing & Revenue, Katarina Nordin, about what fintech marketing really looks like in 2025—from ABM strategy and digital funnels to creative wins on limited budgets and why consistency beats “best practices.
How Fintech Companies Do Content: Why ComplyAdvantage Gets Better Results with Less Content | Will Thompson, Director of Content and Communications at ComplyAdvantage
In this content case study, we look at how ComplyAdvantage use content marketing to stand out in a saturated market, their thinking about campaigns vs always-on and how they get good results from webinars.
How Fintech Companies Do Content: Using Content as a Compass for Pleo’s Marketing | Alejandro Salse Batán, Head of Brand and Content Marketing at Pleo
In this content case study, we look at how Pleo puts together a content strategy, remains aligned with the rest of the company and tracks the success of their content efforts
