Mint Studios Podcast: Fintech Marketing Lab

Hiring for your B2B fintech marketing team? Learn why product marketing comes first, where AI expertise fits, and which skills to look for.

Explore how Thunes uses original research and thought leadership to build trust in cross-border payments, and measures ROI on sales cycles that last years

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Targeting enterprise? Spreedly’s Pam Velentzas explains how fintech marketers can adapt messaging, content, budgets, and measurement to win bigger accounts.

Discover why comparison sites ignore fintech pitches and how to stand out, win placements, and turn affiliate clicks into customers.

How Parafin built a content strategy from zero: owning "embedded capital", prioritising AEO over SEO, and turning internal experts into proof.

Megan Bowen explains how B2B fintech marketers can prove ROI, secure brand budget, improve pipeline, and use AI without losing strategic judgment.

Bryan McCarty shares how to know if product marketing is your special sauce, plus lessons on messaging, PRDs, launches, AI, and fintech docs.

Public.com’s Zach Dioneda shares how the fintech brand moved upmarket, built trust with serious investors, and used AI without losing its modern edge.

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Taktile’s Rachel Verrill shares how fintech conference booths can attract buyers, spark better conversations, and turn event spend into pipeline.